Trend Focus: Pantone’s Colour of the Year 2024, Peach Fuzz.

As spring unfolds and pastel hues emerge, one colour stands out: Pantone’s Colour of the Year 2024, Peach Fuzz. With its blushing orange-pink tones, it effortlessly captures the essence of warmth and togetherness, resonating with our desire to feel connected.

Maybe we are drawn to the similarities with our own Kindred orange, or maybe it’s the welcoming glow the colour offers during uncertain times. Either way, Pantone 13-1023 Peach Fuzz goes beyond aesthetics, reflecting a universal longing for kindness and community. 

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.“

Leatrice Eiseman, Executive Director, Pantone Color Institute

Peach Fuzz is making its mark; gracing fashion runways, enhancing interior schemes, and infusing product packaging with youthful vibrancy. We’ve gathered some of our favourite applications of this uplifting colour, showcasing its versatility and all-embracing spirit. 

Dreamy Spaces

Note Design Studio aimed to create a haven for business travellers in this Stockholm hotel, through a thoughtful colour palette that featured deep orange marble accents and soft peach furnishings.

Peachy Packaging

Seachange Studio designed HeyHey’s packaging to be minimal yet impactful with oversized typography and refreshing colour combinations—instantly grabbing attention and piquing consumers curiosity about the fruity cocktails inside.

Radiant Runways

Spring 2024 runways brimmed with soft, peachy hues, championed by leading brands like Patou, Alaïa, and Balmain.

Warm Greetings

Finally, for our own nature-inspired Atelier collection, we incorporated soft peach tones to evoke a sense of warmth and subtle vibrancy within the delicate hues of blossoming flowers.

As we embrace the arrival of the new season, we eagerly anticipate encountering more of this stunning, warm hue. Its ability to evoke feelings of comfort and joy, make it the perfect companion as we embark on fresh beginnings and welcome the beauty of spring.